Moon cake as the most traditional food with Chinese flavor, with the change of people consumption demand and consumption level enhancement, mooncakes itself is endowed with new connotation, not only for the moon cake packaging is more higher requirements are put forward. The moon cake packaging materials from tin box, box, wooden box, plastic boxes, baskets, etc, compared with other materials, tin box has its unique superiority, on the one hand, metal printing ink can use a variety of new and advanced printing technology, make the printing surface gloss, design beautiful, colorful; On the other hand, grade and price are better. Under the condition of the same price, tin box appears high-grade showily, is suitable for popularization of gift packaging, more importantly, the tin box compatible with good strength, easy processing, easy modelling, beautiful printing, suitable for preservation, etc. Because of this, there is a large market share in the packaging of mooncakes and the iron box has a large market share, and it is developing year by year. So --

The traditional packaging of mooncakes.

For a long time, the traditional packaging of mooncakes mainly consisted of four regular quadrangles and eight jars with seven stars, symbolizing the celestial circle. The tank body of the trapezium is made of circular arc, the edge of the pot mouth is formed, and the tank cover is formed after stamping, and the tank bottom and tank body adopt the outer rim structure. The round pot is only the shape of the round shape, which is different from the regular quadrangle, and the forming structure is the same as the regular quadrangle. Overall modelling machine-made, didn't attract the attention of the consumer personality, thus the market share reduced year by year, and because of that, give full play to the tin box of expertise, design, novel structure, beautiful appearance and functional diversity of the new moon cake cans, become the primary task of packaging manufacturers, packaging design professionals.

The combination molding design method of moon cake box.

The combination molding design method mainly includes the shape group legal and functional group legal. Also can be divided into the plane group legal and vertical group legal. Outer-package of plane group legal as shown in figure 1: consists of two parts, the outer cartons for beautifully designed, lining tin box for the four separate sector combined into round, four quadrant design through design skillfully combined into an organic whole, each fan with a different flavors of moon cakes. In this way, the mooncake box has both the artistic conception of the moon and the convenience of carrying, which is suitable for four boxes of moon cakes. Same as shown in figure 2, the bottle is composed of two parts, the outermost layer of beautifully designed tin box or carton, the inner layer by seven small fan and a large round pot, through structure design and pattern design to form a whole big circle. Put a big moon cake, round jar every little fan-shaped tin box inside a small moon cakes, symbol of the moon together, respect their elders Mid-Autumn festival artistic conception, carried by a single independent packing at the same time easy to use. A mooncake box suitable for seven stars. Vertical group legal as shown in figure 3: the body is composed of four independent round tins, each small cylindrical tank outside of tank bottom convex body volume, with the bottom of a small cylindrical tank inside the body and the tank bottom of roll forming, the double-deck tank cover, inside the inner and outer roll forming. So, four small cylindrical tank and tank cover sets, forming a smooth appearance of antique shopping basket type cake box, with golden rope connected five parts, the structure modelling is novel, and also has a secondary purpose. Again as shown in figure 4, the body is composed of two and a half cylindrical, through a hinge, central uniform embossing, through the pattern design, visual, forming a bamboo tube inside is composed of four independent small round cans, according to the size of the small round cans, stamping forming can be used also can be used inside the body and the tank bottom roll forming, the roll in the jar. The top end of the small round pot is connected with the inside of the tank, the other small round cans are riveted with the pot body, and the color of the riveting point is similar to that of the bamboo spot, with the green hand rope, so that the feeling of the whole is integrated. This can be used in four suits (one for each small round can) and 16 for each small round can of 4 mini mooncakes. This kind of structure is easy to open, the visibility and the display is strong, has the rural amorous feelings, has the green food artistic conception, also has the better secondary use performance.

The design of the box of moon cake.

The midautumn festival moon cake is a kind of food not so much as a kind of culture, communication is a kind of feelings, pass on friendship, from generation to generation bearing the people's wishes and expectations, so the moon cake box design embodies a kind of culture, will add the culture taste of moon cakes, moon cake sales. As shown in figure 5: the moon cake box made a double heart or cordate, among four mooncakes, direct express a kind of respect or love, can be used as children sent old elders, elders sent far in children's holiday gifts home. It echoes the traditional Chinese virtue of "we are old, young and young". Again as shown in figure 6, moon cake box to make thick books shape, one end of the body connected by semicircle block, right Angle transition, body roll in the jar, tank cover and semicircle block, articulated the double-deck tank cover, inside the convex outside the inner and outer roll forming. The tank cover and the bottom of the tank and the semicircle are all sticking out. Like the body, the four corners are at right angles. Appearance design, structure with books, design some moon cake the patterns of the cultural knowledge, enclosed some materials about the mooncake culture, so will the moon cake cultural infiltration Yu Zhongqiu gifts atmosphere of moon and the Mid-Autumn festival, the kid's holiday gifts are appropriate between young people and their elders. At the same time, this kind of can also has a good secondary use, which can be used as the children's stationery box or the preservation of large books. As shown in FIG. 7, the overall shape of the iron box is the outer circle, symbolizing the circle of heaven, the round circle and the four seasons. Tank bottom connected to the volume within the body, body roll in the jar, convex body pressure when we do the tank cover for single layer or neck, tank cover to the double layer structure, the body of the tank mouth slightly flattened, double cover within convex outside the inner and outer connection, outer and inner layer and a convex points to positioning, double cover can smooth appearance, cylindrical beautiful and new. At the same time, the overall shape is similar to the ancient copper COINS, meaning that the money is rolling. This can be combined with the carton, the iron box as the inner box, the central square hole to place the tea and other gifts, carton as the outer box.

The month is one of the central topics of the Mid-Autumn festival, and the creative design around the "moon" is quite extensive. As shown in figure 8 cover type tank type, the steps of the tank body, tank bottom and the original ordinary pot is the same, only creative improvements in the tank cover, the cover for multilayer step, the moon hole to open the window, said on a bright plastic and hole edge sealing, form of color, under the moon is a moon scenes. The whole can give a person a kind of climb up the ladder, go to the moon to admire the mood of the moon. At the same time, the tank's three-dimensional sense is strong, simple structure, novel.

The design of mooncake iron box transplantation.

Moon cakes packaging material is varied, such as box, wooden box, plastic boxes, etc., all kinds of material has its own characteristic modelling, as a high-grade gift tin box packaging, absorption, director of the advantages, combining with the characteristics of tin printing and processing to improve, enrich and develop the structure of the tin box shape, is a feasible method. Before the appearance of tin box adopts the rounded transition, and the carton generally adopts the folding Angle, as shown in figure 9, tank bottom and body with a piece of sheet metal is used, folding technology on body shape, so that the body corners for right Angle. Body inside the jar, the tank cover four corners are rectangular, tank cover inside the jar of folding and compaction, in this way, the appearance and processing characteristics of the carton, the shape of the tank is like a box, change the traditional image of the tin box, give a person the feeling that find everything new and fresh. Suitable for 4 moon cakes. And is shown in figure 10 hexagon deep cover set of jewels cans, the rotation of the body USES tiny circular arc transition, with tank after tank bottom out body roll forming, pot cover is also divided into two parts, the covering the same as the forming technique of body, cover the top of the outer deep drawing, the depth of the deep drawing and covering the inside edge of the same height, cover the body and cover the top volume after, coping with the top covering flush, coping with smooth surface, the height of the body and covering the same, and after, the integrity of the tank. This kind of iron box combines the appearance characteristic of plastic cake box, match with elegant color pattern, give a person a kind of luxurious feeling, suitable to make seven star companion moon cake box.

The multi-function design of the box.

Ordinary moon cake tin box after loading the mooncakes for not too much useless and abandoned, fully guarantee the moon cakes packaging at the same time, the performance of design multifunctional iron boxes of moon cakes, is one of the most important way to expand the moon cake tin box market. As shown in figure 11, tin box similar in shape to a box of candy, is composed of six petals semicircle, body inside the tank bottom of volume, body roll in the jar, tank cover adopts the stamping, the lid of the pot cover face slightly convex or step. This type suitable for done on seven stars with pot, consumer after use, can be used as a candy box, not only provide consumers with the multifunctional purposes, and provides the mooncake manufacturers products publicity, advertising effect. Is shown in figure 12 hand push children mooncake cans, cylindrical is rectangle, tank bottom relative to the surface concave outer edge and concave depth and edge the same height, bottom and body roll, external tank bottom level off, the body of the tank are used. Can cover the structure of the complex, can cover edge inside volume, behind cover removed at the end of the cover in compression, and covering parts with circular arc transition, coining a few anchor point on surface of the cover, cover after namely hand push function. The structure is simple and novel. After the children eat the moon cake, it can be used as a pencil case, which is in line with the purchase psychology of children. And as shown in figure 13 barrels of two cakes, there is no special about its structure, but for the moon cake is one of the more novel, give a person the sense with easy and convenient, can be used to pack the tea after the Mid-Autumn festival or other food, meet the housewives purchasing psychology, for mooncake manufacturers, and played a role in product promotion.

The imitation design of the moon cake box.

Contour design is mainly used for a single independent packing of the cakes, choose some symbolic shapes as model, coupled with iron sheet shape design, printing and processing characteristic of this method using a wide range, can be designed many cans, loved by consumers. As shown in fig.14, the two types of canisters, the scallop shape gives a new and upscale feeling, and the upper and lower two are connected by hinged, which is convenient for carrying and is suitable for the consumption groups such as children and girls. The meaning of heart-shaped pot is obvious, with corresponding design, suitable for young people's communication, and after the Mid-Autumn festival can be used to wear small jewelry.

There are many ways to design the box. The first consideration when making moon cake tin box design, creative novelty, mooncakes to conform to the culture and to the survival of the cultural knowledge, to meet consumer spending habits and consumption psychology, and at the same time to consider the market adaptability, ahead of the market, led the market, but also according to the characteristics of the iron sheet printing, mechanical processing and adaptive, give full play to the advantages of tin box. Finally, it is necessary to consider the novelty, rationality and versatility of the structure, using, opening and carrying convenience. Only in this way can the moon cake tin box constantly adapt to the packaging of moon cakes, conform to the image of high-grade packaging, to constantly innovation, by the moon cake manufacturers and consumers love, also only in this way, the moon cake tin box product development can be on the road to success.